Ads of the world: Pocky takes over Kuala Lumpur city

Chariot Agency unveils giant sticks of Pocky for Glico.

In a takeover of KLCC and MRT trains, we put giant-sized Pocky sticks in place of iconic landmarks in the city to declare that 11.11, the biggest sales event of the year, is actually Pocky Day.

This professional campaign titled 'Pocky Takes Over the City' was published in Malaysia in November, 2023. It was created for the brand: Pocky, by ad agency: Chariot Agency. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 8 months ago by Chariot Agency.

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Executive Creative Director: Jarrod Reginald

Creative Director: Christyna Fong

Creative Group Head: Adam Bashir, Ng Yao Ding

Copywriter: Fiona Kiung, Janice Beh

Art Director: Iqbal Othman

Junior Art Director: Jacqueline Lau

Designer: Jess Tay, Samantha Tan

Strategic Director: Bryan Leong

Strategist: Carolyn Lee

Social Media Manager: Brinda Menon

Community Manager: Nathaniel Lim

Content Creative Manager: Amelia Ng

Managing Director: Adrian Cheah

Head of Account Management: Gillian Yap

Senior Account Manager: Chloe Chuah

Account Manager: Amelia Pestana

Account Executive: Thomas Lim

Senior Agency Manager: Vanessa Pang

Production House: FLUX28 Studios

3D/VFX Producer and Artist - Talha K.K

3D/VFX Artist - Lukman Amir

Cam Op - Christy Vicknesraj

Client: Glico Malaysia Sdn Bhd

Head of Marketing: Yvonne Teh